A new museum situated on Glasgow's Clyde is due open in 2018.

Iasg Museum of Fishing will join maritime attractions on the Clyde, such as the Riverside Museum and the Tall Ship.


I was briefed to develop an appropriate tone of voice  and visual language that is in keeping with the spirit and theme of Iasg, Museum of Fishing. With careful consideration of the core values and ethos of the museum, I was directed to design and build the brand identity guidelines.