IASG MUSEUM OF FISHING
IASG Brand Identity
Brand Identity for IASG, a fictional fishing museum opening on the River Clyde. The identity aimed to be friendly and modern but still relate to the strong history of fishing in Scotland.
The logo itself is based on the Tree of Life pattern used in Aran knit, which has been popular with fisherman for decades, and represents family.
The identity book is A5 wire bound on 150gsm silk paper.
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