We had to design brand indentity for a new gallery in the former subterranean
Botanic Gardens Station in Glasgow.
Many people are put off going into a gallery as they are intimidated by a lack of knowledge of art,
they don’t want to feel uncomfortable. This gallery will be different - it will not only be an art gallery,
it will be a multi function space with a café/bar, studio space and a live music venue.
The target market for the new gallery; 18-50 year olds.
The client has approached us looking for both a name and corporate identity for this new venue.
The identity should work when applied throughout the new gallery and beyond - on everything from
signage to advertising.
The idea behind 'atypical' was to make it 'one of a kind' which influenced my design process, looking
at what would make it seem irregular and not just an art gallery.
Therefore for example; the exhibitions could be in the back room, not the focal point of the space.
I took this idea and applied it across the whole brand of atypical.