atypical.

Branding Identity

 

THE BRIEF

 

We had to design brand indentity for a new gallery in the former subterranean

Botanic Gardens Station in Glasgow.

 

Many people are put off going into a gallery as they are intimidated by a lack of knowledge of art,

they don’t want to feel uncomfortable. This gallery will be different - it will not only be an art gallery,

it will be a multi function space with a café/bar, studio space and a live music venue.

 

The target market for the new gallery; 18-50 year olds.

 

The client has approached us looking for both a name and corporate identity for this new venue.

The identity should work when applied throughout the new gallery and beyond - on everything from

signage to advertising.

 

SOLUTION.

 

The idea behind 'atypical' was to make it 'one of a kind' which influenced my design process, looking

at what would make it seem irregular and not just an art gallery.

Therefore for example; the exhibitions could be in the back room, not the focal point of the space.

I took this idea and applied it across the whole brand of atypical.

 

 

 

 

 

 

davidmurray

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