A new retail opportunity has arisen selling take away gourmet food from the old police call box in Buchanan Street, Glasgow. The outlet will supply a small range of organically grown, freshly prepsred sandwiches and hot soup.


Decide on a name and produce a visual indentity for this new soup & sandwich outlet, your

design should emphasize the high quality and convenience of its food.

The business proposition is ‘Smart eating for busy people’. Some of the brand values you

to consider are organic, healthy, fresh and high quality.


The identity should be friendly ad have charm, while being distinctive and unique.

A wide customer base, mostly professionals that work in the city centre and students.

The common feature to the customer group is an interest in healthy eating.






Branding Identity & Packaging

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