This was a live brief for a new distillery opening in Glasgow.

 

The Clydeside Distillery, were looking for students to design a label and name for  their debut whiskey.

 

"TUG" was the name form my brand, looking back to the Clyde's history and the valuable jobs that the Clyde tugboats did.

 

This concept portrayed the whiskey as a plucky underdog amongst a market of rivals.