idea

I've picked ITC Lubalin Graph
and Martin Scorsese's line -
simple is hard.
Looked for a juxtaposition of simplicity and chaos; how struggle (being in hard position) can manifest itself in different distortions and deformations.

brief

Inspired by a famous quote deconstruct and analyze classic typeface; came up with distinct visual style; adapt the design for a screen print. Generate 20 panels to explore visual concept which encompasses a feeling of a chosen text. Document your process and make a short video.

idea

I've picked ITC Lubalin Graph and Martin Scorsese's line -
simple is hard.
Looked for a juxtaposition
of simplicity and chaos;
how struggle (being in hard position) can manifest
itself in different distortions and deformations.

brief

Inspired by a famous quote deconstruct and analyze classic typeface; came up with distinct visual style; adapt the design for a screen print. Generate 20 panels to explore visual concept which encompasses a feeling of a chosen text. Document your process and make a short video.

brief

Inspired by a famous quote deconstruct and analyze classic typeface; came up with distinct visual style; adapt the design for a screen print. Generate 20 panels to explore visual concept which encompasses a feeling of a chosen text. Document your process and make a short video.

idea

I've picked ITC Lubalin Graph and Martin Scorsese's line -
simple is hard.
Looked for a juxtaposition
of simplicity and chaos;
how struggle (being in hard position) can manifest
itself in different distortions and deformations.